Whether the first immersive experience you are making is for people in their living rooms or launching at a museum, understanding how your story is going to be experienced and who you're going to target is a huge question that should be dealt with upfront rather than after you've built it. This week we enlist the help of Catherine Allen from Limina Immersive, Executive Producer, Zillah Watson and our own Dr Laryssa Whittaker from StoryFutures to find out exactly what questions you should be asking your audience and how to attract more people to your content.
Dr. Laryssa Whittaker, Research Fellow, StoryFutures
https://www.linkedin.com/in/laryssa-whittaker-09499034/
Catherine Allen, CEO, Limina Immersive
https://www.linkedin.com/in/catherinedjallen/
Zillah Watson, Executive Producer
https://www.linkedin.com/in/zillahwatson/
Credits:
Presenter: Shehani Fernando
Producers: Chris Hogg & Shehani Fernando
Assistant Producer: Max Bower
Executive Producer: Will Saunders
Editing and sound design: John Wakefield & Matt McGuinness
The title track is ‘A Thousand Years’ by David A Molina
Additional music: Plate Synthesis by Blue Dot Sessions courtesy of Free Music Archive
We would like to thank the National Gallery for allowing us to use the Gregorian Chants from the Virtual Veronese Project: It was sung by Veneti Cantores Choir, whom we also wish to thank.
The music is an extract from the liturgy for Ash Wednesday, from the manuscript: Mantua, Archivio Storico Diocesano, A2, 1561.
Resources:
Virtual Veronese:
https://www.storyfutures.com/news/storyfutures-presents-virtual-veronese
Beyond the early adopter: widening the appeal for virtual reality by Catherine Allen (Dec 2020)
https://pec.ac.uk/policy-briefings/beyond-the-early-adopter-widening-the-appeal-for-virtual-reality
The Immersive Audience Journey Report (July 2020)
https://audienceofthefuture.live/reports/immersive-audience-journey/
Audience testing resource
https://medium.com/pintsizedrobotninja/vr-a-different-world-a-different-way-of-testing-6c91010bcb8b
StoryFutures Research
https://www.storyfutures.com/showcase
BBC’s distribution through libraries VR Project
https://www.bbc.co.uk/mediacentre/latestnews/2019/vr-local-libraries
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The StoryFutures Academy Podcast