Rachel Braun, a Producer at This Week in Startups, dives into Gen Z tech and business culture, while Ziad Ahmed, CEO of JUV Consulting, specializes in connecting brands with young audiences. They discuss how Uber's earnings reveal shifting consumer behavior and the impact of Gen Z entering the workforce. The chat explores Gen Z’s unique work ethics, the importance of emotional labor, and the need for genuine engagement by brands. They also touch on generational differences in communication styles, illustrating the evolving dynamics in modern workplaces.