Two years ago, my 81-year-old mother, fell in love with Turkish culture. Credit Turkish men. Suffice to say, there’s not a Turkish movie or soap opera she hasn’t seen at least twice. She’s even teaching herself the language. This means, of course, that possibly for the first time ever, she’ll be excited to give one […] The post 480: The Case for Good Jobs with Zeynep Ton first appeared on Read to Lead Podcast.

Zeynep Ton, Professor at MIT Sloan and co-founder of the Good Jobs Institute, dives into the concept of 'good jobs' and their societal importance. She argues that fair pay and better working conditions for low-wage frontline workers lead to greater productivity and satisfaction. Zeynep rethinks the narrative around service sector jobs, urging companies to create fulfilling roles. Her insights reveal the profound impact of supporting workers on individual well-being and overall business success.

Zeynep Ton, a nonprofit leader dedicated to enhancing job quality and advocating for livable wages, highlights the often-overlooked struggles of essential workers. She argues that improving low-wage jobs benefits everyone, leading to increased productivity and employee satisfaction. Ton illustrates how companies like Costco thrive by investing in their workforce, while contrasting their success with businesses neglecting job quality. By redefining 'good jobs,' she emphasizes that fair pay and supportive environments can lead to better outcomes for both employees and companies.

Zeynep Ton is the author of the Good Jobs Strategy - which holds the honour of being the book I refer to the most when it comes to talking about work. In that book she set about making the case for firms to create good jobs for their employees, not just for the moral reason but because it was a route to faster growth. Now she returns with a new book, The Case for Good Jobs, which not only explains the reasoning for creating better working conditions for workers, but also how any firm can set about doing it. At the heart of the discussion is a recognition that workers want to do a good job - and often find obstacles in their way.MIT Sloan Review: When Doing Less Adds Up to MoreThe Obstacles to Creating Good Jobs Become a member at https://plus.acast.com/s/eatsleepworkrepeat. Hosted on Acast. See acast.com/privacy for more information.

Zeynep Ton, a professor at MIT Sloan and co-founder of the Good Jobs Institute, champions the transformative power of fair wages for essential workers. She argues that categorizing every job as a 'good job' enhances employee satisfaction and productivity. Highlighting examples like Costco, Ton illustrates how investing in employee well-being leads to sustainable business success. Moreover, she calls for a shift in focus from just recruiting new talent to nurturing existing staff, promoting growth through fair compensation and meaningful training.