Zeynep Ozdemir, CMO of Atlassian, shares her impressive journey from engineering to marketing. She discusses how AI is revolutionizing productivity, enhancing creativity in content creation, and changing the game for marketers. Zeynep highlights the importance of AI as a collaborative partner rather than a job replacement. With insights on dynamic customer data and personalized marketing, she emphasizes how organizations can overcome barriers to AI adoption, fostering innovative workflows and improved customer interactions.