Zeynep Ozdemir, CMO of Atlassian, shares her impressive journey from engineering to marketing. She discusses how AI is revolutionizing productivity, enhancing creativity in content creation, and changing the game for marketers. Zeynep highlights the importance of AI as a collaborative partner rather than a job replacement. With insights on dynamic customer data and personalized marketing, she emphasizes how organizations can overcome barriers to AI adoption, fostering innovative workflows and improved customer interactions.
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AI Speed Improvements
Zeynep Ozdemir recalled training speech models 25 years ago, which took overnight.
Now, the same training takes a fraction of a second, highlighting AI's speed advancements.
insights INSIGHT
AI for Information Overload
Marketers should care about AI because it helps manage the overwhelming amount of information.
AI can summarize, contextualize, and extract key insights from large datasets and documents.
insights INSIGHT
AI as Creative Partner
AI should be viewed as a creative partner, not a threat, enhancing content creation.
It leverages an organization's collective knowledge and experience, improving content quality.
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In this episode, we explore Zeynep's fascinating journey from engineering and speech synthesis to her pivotal role in marketing. The discussion delves into how AI is transforming marketing strategies, creating a partnership between human creativity and AI capabilities, and making marketers significantly more productive. With insights from Atlassian's cutting-edge AI applications and detailed survey data on AI usage in marketing, this conversation is packed with actionable takeaways for embracing AI in your workflow.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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Show Notes:
(00:00) Machine learning training is now much faster than before.
(05:30) AI as creative partner enhances content creation.
(10:17) Exploring AI's impact on productivity, creativity, research.
(13:33) AI boosts creativity and efficiency in marketing.
(16:28) Seamless AI integration in content creation workflow.
(18:40) Expert on dynamic customer data and interactions.
(21:37) Personalized AI marketing and visual content generation.
(25:35) Thanks, Zeynep, for the fascinating conversation.
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
The Next Wave - AI and The Future of Technology 