The Next Wave - AI and The Future of Technology

How AI is Making Marketers 10x More Productive with the CMO of Atlassian

Oct 8, 2024

29:42

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Zeynep Ozdemir, CMO of Atlassian, shares her impressive journey from engineering to marketing. She discusses how AI is revolutionizing productivity, enhancing creativity in content creation, and changing the game for marketers. Zeynep highlights the importance of AI as a collaborative partner rather than a job replacement. With insights on dynamic customer data and personalized marketing, she emphasizes how organizations can overcome barriers to AI adoption, fostering innovative workflows and improved customer interactions.

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Quick takeaways

AI is enhancing marketer productivity by serving as a creative partner, enabling a unique blend of efficiency and human insight.

Marketers are actively utilizing AI to improve content quality and push creative boundaries, despite some concerns about job displacement.

Deep dives

The Evolution of AI in Marketing

AI has significantly transformed the marketing landscape over the past decades, evolving from early speech synthesis technologies to advanced machine learning applications. The speaker shares their journey from engineering to marketing, illustrating that foundational knowledge in AI can provide marketers with a unique advantage. Companies are now exploring how AI can enhance human collaboration, questioning how it can be integrated into everyday operations to improve team efficiency. This evolution highlights the potential of AI not just as a tool, but as a partner that augments human creativity and productivity.

Intro

2min

The Evolution of Speech Synthesis and AI in Team Collaboration

2min

AI's Transformative Role in Marketing

15min

Revolutionizing Customer Insights with AI-Driven Agents

2min

The Future of AI in Marketing

6min

Episode 27: How is AI revolutionizing productivity for marketers? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by Zeynep Ozdemir (https://www.linkedin.com/in/zeynep-inanoglu-ozdemir-phd-962a5035/), the Chief Marketing Officer of Atlassian, who brings a unique blend of AI expertise and marketing experience.

In this episode, we explore Zeynep's fascinating journey from engineering and speech synthesis to her pivotal role in marketing. The discussion delves into how AI is transforming marketing strategies, creating a partnership between human creativity and AI capabilities, and making marketers significantly more productive. With insights from Atlassian's cutting-edge AI applications and detailed survey data on AI usage in marketing, this conversation is packed with actionable takeaways for embracing AI in your workflow.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Machine learning training is now much faster than before.
(05:30) AI as creative partner enhances content creation.
(10:17) Exploring AI's impact on productivity, creativity, research.
(13:33) AI boosts creativity and efficiency in marketing.
(16:28) Seamless AI integration in content creation workflow.
(18:40) Expert on dynamic customer data and interactions.
(21:37) Personalized AI marketing and visual content generation.
(25:35) Thanks, Zeynep, for the fascinating conversation.

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Mentions:

Zeynep Ozdemir: https://events.atlassian.com/unleash/speaker/993189/zeynep-inanoglu-ozdemir
Atlassian: https://www.atlassian.com/
Fei Fei Li: https://profiles.stanford.edu/fei-fei-li

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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The Next Wave - AI and The Future of Technology

How AI is Making Marketers 10x More Productive with the CMO of Atlassian