Zeb Hermann

Zeb Hermann, General Manager of v0 at Vercel, leads an AI-powered prototyping tool that transforms natural language prompts into production-ready designs. He discusses the shift from an approvals-based culture to a veto-based one, fostering faster decision-making among developers. Zeb emphasizes empowering full-stack designers and PMs to directly contribute code, reducing handoffs and coordination costs. He also highlights how utilizing prototypes can accelerate team alignment and the importance of measurable impact over hours worked.