The Product Podcast Vercel V0 GM on Transforming Developer Workflows to Ship Faster | Zeb Hermann | E280
Dec 10, 2025
Zeb Hermann, General Manager of v0 at Vercel, leads an AI-powered prototyping tool that transforms natural language prompts into production-ready designs. He discusses the shift from an approvals-based culture to a veto-based one, fostering faster decision-making among developers. Zeb emphasizes empowering full-stack designers and PMs to directly contribute code, reducing handoffs and coordination costs. He also highlights how utilizing prototypes can accelerate team alignment and the importance of measurable impact over hours worked.
AI Snips
Chapters
Transcript
Episode notes
Different Audience, Different Org
- V0 was split into its own business unit because it serves a different customer base than core Vercel.
- That separation enables distinct sales, marketing, and speed-optimized decision making.
Replace Approvals With Vetoes
- Replace approvals with a vetoes-based model to increase velocity.
- Empower individual engineers and designers to make product decisions and ship fast.
PM Cold Email Sparked Real Changes
- A new PM emailed Zeb a V0 link with ten enhancements including a simplified login UI.
- The prototype sparked immediate team discussion and quick product improvements.