Zak Ali

Zak Ali, US Manager of Finder.com, shares his expertise on adapting to the new landscape of AI-driven search. He explains how traditional SEO is evolving, stressing the importance of being cited by AI engines over just keyword optimization. The discussion highlights the need for authoritative content and structured data to capture user intent. Plus, there's buzz about rising coconut oil prices and Spirit Airlines facing bankruptcy. Tune in for insights on capitalizing on the future of digital marketing!