The Hustle Daily Show How to get found on a ‘dead SEO’ Internet
11 snips
Sep 2, 2025 Zak Ali, US Manager of Finder.com, shares his expertise on adapting to the new landscape of AI-driven search. He explains how traditional SEO is evolving, stressing the importance of being cited by AI engines over just keyword optimization. The discussion highlights the need for authoritative content and structured data to capture user intent. Plus, there's buzz about rising coconut oil prices and Spirit Airlines facing bankruptcy. Tune in for insights on capitalizing on the future of digital marketing!
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AI Search Shrinks Top‑Of‑Funnel Traffic
- AI search reduces total available organic traffic and threatens top-of-funnel informational content.
- The shift also resets opportunity by opening visibility that big brands once dominated.
Original Data Beats Copycat Content
- LLMs reward sites that add original data and human perspective instead of copycat content.
- Publishers that provide unique takes and real value are likelier to win in AI-driven results.
Optimize Content For Agents And Readability
- Use structured data and write scannable content with one idea per paragraph to improve AI readability.
- Strengthen brand reputation and mentions because models rely on consensus and brand signals.