Zach Johnson Medland, founder of Gumption Design Company, dives into the dilemma of whether to hire first or seek clients to fund hiring. He shares insights on merging diverse services into a compelling monthly offer. The conversation touches on the emotional journey of transitioning from freelancer to founder, the importance of juggling small and large clients, and innovative approaches to service packaging. They also discuss navigating the challenges of client acquisition and maintaining quality while ensuring ROI.