Veronika Malinboim, a researcher and fashion commentator, and Yulia Volovik, a cultural researcher, delve into the resurgence of traditional Russian fashion, particularly the kokoshnik headdress. They discuss how this symbol has become a tool for promoting national identity, especially under Putin's regime. The conversation explores the intertwining of fashion, patriotism, and cultural policies that shape modern Russian society. From the online popularity of folk styles to the influence of state-sanctioned narratives, they investigate the complex 'Russian cultural code' that defines contemporary identity.