Robert Cialdini, a leading psychologist in marketing, Yaniv Hanoch, a decision sciences expert, and Hugo Mercier, a research scientist, explore the fascinating dynamics of scams. They discuss why people fall for scams, debunking myths about gullibility across ages. The conversation highlights psychological biases, the emotional fallout from scams, and the seductive history of snake oil sales. They offer insights into building trust while remaining skeptical, intertwined with humorous anecdotes that reveal the absurdity of fraud.