Yael Miller

Yael Miller, Director of Content Marketing at monday.com, shares her journey of building a content team from scratch. She discusses their unique approach to engaging with the 95% of potential buyers who aren’t actively looking for solutions. Topics include the successful Monday Insights newsletter, their executive ghostwriting program, and the balance between creativity and analytics in content marketing. Yael emphasizes the importance of building trust with future customers and experimenting with new content formats to maintain brand awareness.