95% Content
The monday.com Content Strategy That Builds Trust With Future Buyers
May 5, 2025
Yael Miller, Director of Content Marketing at monday.com, shares her journey of building a content team from scratch. She discusses their unique approach to engaging with the 95% of potential buyers who aren’t actively looking for solutions. Topics include the successful Monday Insights newsletter, their executive ghostwriting program, and the balance between creativity and analytics in content marketing. Yael emphasizes the importance of building trust with future customers and experimenting with new content formats to maintain brand awareness.
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Quick takeaways
- Effective content strategies focus on building trust with the 95% of potential buyers who are not currently in the market.
- Innovative content formats like newsletters and executive ghostwriting enhance brand awareness and deepen connections with future customers.
Deep dives
Building Trust with Future Buyers
A significant focus of effective content strategy lies in reaching the 95% of potential buyers who are not currently in the market but will be in the future. Companies like monday.com prioritize building relationships with this audience through meaningful content, rather than waiting for buyers to initiate purchasing actions. This strategy emphasizes the importance of being present in the buyer's journey by creating valuable content that educates and entertains, which keeps the brand top-of-mind when these buyers are ready to make a decision. By investing in brand awareness and educating potential customers, companies can better position themselves as trusted solutions once these individuals enter the market.
