Xavier Alexander
From Metric Coffee, known for their meticulous and intentional approach to coffee packaging and branding.
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Jun 28, 2024 • 33min
The Story of Specialty Coffee: Designer
Join Patrick Lau, Founder and CEO of Savor Brands, and Xavier Alexander from Metric Coffee as they delve into the vital role of packaging in specialty coffee. Patrick shares his passion for sustainable packaging and creative design, emphasizing its storytelling power. They discuss innovations like augmented reality and compostable materials that reshape the coffee landscape. The conversation highlights how effective branding fosters authenticity and connects producers with consumers through engaging visual narratives.
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