Wolf Schaefer

In this lively discussion, strategic consultant Peter Husted Sylvest teams up with brand strategists Wolf Schaefer and JP Kuehlwein, who also co-host. They explore the art of brand elevation, sharing insights on creating strong emotional connections, with standout examples like Apple and Patagonia. Peter reveals how he transformed a small Danish candy brand into a global sensation. They also delve into the phases of brand elevation and the importance of authentic customer interactions, illustrated by a personal story from Starbucks that highlights community and loyalty.