Fifteen Seconds Podcast #28 with Samantha Yarwood & Peter Husted Sylvest 🇬🇧
May 1, 2021
In this lively discussion, strategic consultant Peter Husted Sylvest teams up with brand strategists Wolf Schaefer and JP Kuehlwein, who also co-host. They explore the art of brand elevation, sharing insights on creating strong emotional connections, with standout examples like Apple and Patagonia. Peter reveals how he transformed a small Danish candy brand into a global sensation. They also delve into the phases of brand elevation and the importance of authentic customer interactions, illustrated by a personal story from Starbucks that highlights community and loyalty.
AI Snips
Chapters
Books
Transcript
Episode notes
Three Phases Of Brand Elevation
- Brand Elevation follows three phases: Dream, Do, and Dare to build peerless brands.
- Dream sets the mission, Do turns it into practice, and Dare engages stakeholders and provokes the market.
How A Barista Created A Loyal Customer
- Samantha Yarwood became a Starbucks customer after a barista named Nathan guided her through the menu and made a personal connection.
- That encounter turned Starbucks into her daily routine and later shaped her understanding of brand mission in practice.
From Eight People To Global Brand
- Peter Husted Sylvest joined Lakrids when it was an eight-person startup and scaled it to 250 employees over six years.
- The brand grew by testing product on live audiences and iterating quickly based on direct feedback.
