Will Hild

Will Hild, Executive Director of Consumers' Research, dives into the contentious landscape of corporate wokeness. He discusses how corporations attempt to mask their radical policies while navigating political pressure. Hild examines the implications of DEI initiatives, highlighting consumer backlash against brands like Bud Light and Target. He advocates for transparency and accountability in corporate practices, urging activism to protect traditional values. Additionally, he offers insights into safeguarding consumer rights amid rising privacy concerns.