Federalist Radio Hour Inside The Not-So-Secret Corporate Wokeness Underground
Aug 8, 2025
Will Hild, Executive Director of Consumers' Research, dives into the contentious landscape of corporate wokeness. He discusses how corporations attempt to mask their radical policies while navigating political pressure. Hild examines the implications of DEI initiatives, highlighting consumer backlash against brands like Bud Light and Target. He advocates for transparency and accountability in corporate practices, urging activism to protect traditional values. Additionally, he offers insights into safeguarding consumer rights amid rising privacy concerns.
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Corporate Staff Treat Firms As Political Projects
- Many corporations staff people who see the firm as a political project, not a business.
- Will Hild says they prioritize politics over serving consumers and shareholders.
DEI Rebrands To Hide Ongoing Practices
- Companies often rename DEI to 'Department of Belonging' to hide practices.
- Will Hild warns this preserves discriminatory programs underground.
Nationwide's Supplier Diversity And Hospital Tie
- Will Hild describes Nationwide's supplier diversity incentives and race-based mentorship programs.
- He also links the CEO to a children's hospital offering gender-affirming care for minors.