Will Butler-Adams

Will Butler-Adams, CEO of Brompton Bicycles, discusses the role of bicycles in addressing global issues like health, loneliness, and climate change. They talk about creating sustainable lifestyles, reflecting on societal norms, and the versatility of Brompton bikes. They also share their experience of supporting healthcare workers during the pandemic. It's a podcast exploring the power of individual actions and the joy of cycling.

In this conversation, Will Butler-Adams, the CEO of Brompton Bicycles, shares his journey from engineer to leading a global folding bike brand. He explains why craftsmanship surpasses marketing, emphasizing product quality as the cornerstone of brand loyalty. Will discusses the importance of manufacturing in the UK, how urban cycling fosters freedom, and why profit should fuel purpose, not define it. His insights into sustainability, innovation, and maintaining legacy while pushing for growth make this discussion a treasure trove for aspiring entrepreneurs.

Will Butler-Adams, CEO of Brompton Bicycles and co-author of "The Brompton: Engineering for Change," dives into the transformative power of cycling in urban environments. He discusses the evolution of Brompton’s iconic folding bike and its role in addressing congestion and sustainability. The conversation highlights the interplay between entrepreneurship and social responsibility, the nuances of bicycle manufacturing, and the importance of creativity in engineering. Butler-Adams also emphasizes the need for inclusivity and diversity in the cycling industry.