Will Butler-Adams

Will Butler-Adams, CEO of Brompton Bicycles, discusses the role of bicycles in addressing global issues like health, loneliness, and climate change. They talk about creating sustainable lifestyles, reflecting on societal norms, and the versatility of Brompton bikes. They also share their experience of supporting healthcare workers during the pandemic. It's a podcast exploring the power of individual actions and the joy of cycling.

Will Butler-Adams, CEO of Brompton Bicycles and co-author of "The Brompton: Engineering for Change," dives into the transformative power of cycling in urban environments. He discusses the evolution of Brompton’s iconic folding bike and its role in addressing congestion and sustainability. The conversation highlights the interplay between entrepreneurship and social responsibility, the nuances of bicycle manufacturing, and the importance of creativity in engineering. Butler-Adams also emphasizes the need for inclusivity and diversity in the cycling industry.