Intelligence Squared Engineering for Change, with Will Butler-Adams
Aug 19, 2022
Will Butler-Adams, CEO of Brompton Bicycles and co-author of "The Brompton: Engineering for Change," dives into the transformative power of cycling in urban environments. He discusses the evolution of Brompton’s iconic folding bike and its role in addressing congestion and sustainability. The conversation highlights the interplay between entrepreneurship and social responsibility, the nuances of bicycle manufacturing, and the importance of creativity in engineering. Butler-Adams also emphasizes the need for inclusivity and diversity in the cycling industry.
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Responsible Capitalism
- Businesses should contribute to society and the environment.
- Getting this right naturally leads to shareholder returns.
Joining Brompton
- Will Butler-Adams joined Brompton after a chance encounter on a bus.
- Initially drawn to the factory's disorganization, the bike later changed his life.
Brompton's Value Proposition
- The Brompton bike's value is its practicality and usefulness in people's lives.
- This inherent value drives its success, similar to the Apple iPhone.
