Wendy Mercurio

Wendy Mercurio, a market researcher at Bloomerang, dives into the critical realm of donor retention and loyalty. She shares eye-opening statistics revealing why donors often drift away despite their initial generosity. Delving into effective strategies, Wendy discusses the importance of personalized communication and technology in nurturing donor relationships. She also highlights emerging trends, like engaging Gen Z through short-form video content, ensuring that nonprofits can bridge the gap between donor expectations and actions for sustainable impact.

Wendy Mercurio, a Content and Education Specialist at Qgiv and Bloomerang, shares insights from the latest Generational Giving Report. She reveals what motivates donors from Boomers to Gen Z, highlighting the surprising interest of Gen Z in in-person events despite their online habits. The conversation touches on the rise of digital wallets in fundraising and a startling statistic: 60% of donors don’t expect a thank you. Wendy emphasizes the critical role of online presence and personalized donor appreciation in successful fundraising strategies.