

Wendy De La Rosa
Behavioral scientist and assistant professor of marketing at the University of Pennsylvania's Wharton School. Specializes in the intersection of psychology and financial decision-making.
Top 5 podcasts with Wendy De La Rosa
Ranked by the Snipd community

258 snips
Jan 6, 2026 • 26min
254. Start Fresh: How Framing, Timing, and Talk Can Improve Your Finances
Wendy De La Rosa, a professor at the Wharton School and co-founder of the Common Cents Lab, breaks down the importance of discussing money openly to enhance financial well-being. She introduces the Fresh Start Effect, emphasizing how timing cues like birthdays can boost motivation. Wendy explores how perceived wealth can shift with pay frequency, shares strategies for fostering financial conversations among loved ones, and highlights the crippling effects of financial shame. Discover how effective communication and framing can revolutionize your approach to finances.

127 snips
Jan 13, 2025 • 1h 14min
Rewire Your Relationship With Money | Wendy De La Rosa
Wendy De La Rosa, an Assistant Professor at The Wharton School, dives into the psychology of money and how upbringing influences adult financial behaviors. She shares practical strategies for improving financial security, like the importance of open conversations around finances to combat shame. Exploring the G.I. Joe Fallacy, she explains why knowledge alone isn't enough for effective financial management. With insights on small purchases and a guide to crucial financial discussions for couples, she empowers listeners to take control of their financial narratives.

62 snips
Aug 28, 2025 • 20min
Dear Life Kit: When money makes relationships murky
Katie Gatti Tassin, host of The Money with Katie and author, shares her insights on financial literacy while Wendy De La Rosa, a behavioral scientist, delves into the psychology of financial decisions. They tackle the challenges of discussing finances in relationships, emphasizing the necessity of open communication. Topics include the emotional complexities of gift-giving among family, setting financial boundaries, and maintaining independence from parents. Their insights aim to empower listeners to navigate these murky waters with confidence and clarity.

37 snips
Jan 13, 2023 • 50min
Stay Resolved
Resolutions are easy to make, even easier to break. But what if a story or idea can motivate us in a whole new way? This hour, TED speakers offer different perspectives on our most common resolutions. Guests include neuroscientists Wendy Suzuki and Sandra Aamodt, science journalist Catherine Price, behavioral scientist Wendy De La Rosa, and authors Pico Iyer and A.J. Jacobs.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

11 snips
May 7, 2024 • 24min
The social etiquette of lending money
Michelle Singletary, a personal finance columnist for the Washington Post, and Wendy De La Rosa, an assistant professor at Wharton, tackle the tricky terrain of lending money to friends and family. They discuss the emotional dynamics involved and suggest viewing financial help as a gift to maintain relationships. The conversation covers setting clear boundaries, navigating conversations about money, and understanding the risks, including co-signing loans, to ensure support without straining connections.


