Vladimir Mićković, the founder of Juicy Marbles, dives into the world of plant-based meat innovation. He discusses the challenges of marketing vegan products amidst cultural biases and emphasizes the crucial role of taste. The conversation explores societal views on veganism, with personal anecdotes adding flavor to the debate. They also tackle the decline of chicken quality and share humorous takes on taste comparisons, making the case for plant-based alternatives in a lighthearted yet insightful manner.