Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation Juicy Marbles with Vladimir Mićković
Aug 10, 2024
Vladimir Mićković, Chief Brand Officer of Juicy Marbles, shares his journey from restaurant founder to innovator in the plant-based meat industry. He discusses how humor and creativity can reshape food narratives and engage with the vegan movement. The conversation touches on Slovenia's unique vegan landscape compared to faster-paced cultures, challenges in production, and the ethical dilemmas of traditional livestock farming. Listeners gain insights into promoting a responsible food system and the role of social media in advancing animal rights.
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Laid-Back Life in Slovenia
- Slovenia is very small with a laid-back lifestyle and close to natural scenery.
- Ljubljana, the capital, offers quick access to villages, mountains, and the seaside.
Vladimir's Plant-Focused Diet
- Vladimir is not vegan but mostly plant-based with a 90-10 split on animal products.
- His choice began as a selfish lifestyle experiment and later embraced ethical and environmental reasons.
Veganism as Food, Not Identity
- Vladimir prefers veganism be linked to food, not an identity.
- Zero-one vegan demands may harm the movement; nuance and stepwise approaches could help more.
