Vishal Mahida

Vishal Mahida, Director of Digital Marketing at E2M Solutions, shares insights on how AI is transforming SEO. He clarifies the distinction between traditional SEO and AI optimization, emphasizing the role of LLMs like ChatGPT in search strategies. Vishal highlights the importance of adapting client KPIs and rethinking reporting metrics, while also discussing the necessity for agencies to perform AI audits. He argues that business owners still need agencies for effective AI management, ensuring brands remain discoverable in an evolving digital landscape.