In this engaging discussion, Virginia Frischkorn, founder of Partytrick and seasoned event planner, shares her journey of pivoting from traditional event management to tech innovation. She highlights the $322 billion event planning industry's challenges and the need for detailed ROI tracking. Investors Ben Taft and Elizabeth Yin discuss the dynamics of startup banking and investment motivations. Personal stories reveal how entrepreneurial drives can stem from adversity, while insights on product design and market potential shed light on the future of event technology.