The Pitch
#147 Partytrick
Oct 16, 2024
In this engaging discussion, Virginia Frischkorn, founder of Partytrick and seasoned event planner, shares her journey of pivoting from traditional event management to tech innovation. She highlights the $322 billion event planning industry's challenges and the need for detailed ROI tracking. Investors Ben Taft and Elizabeth Yin discuss the dynamics of startup banking and investment motivations. Personal stories reveal how entrepreneurial drives can stem from adversity, while insights on product design and market potential shed light on the future of event technology.
21:00
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Quick takeaways
- Partytrick, founded by Virginia Frischkorn, aims to revolutionize the $322 billion event planning industry with a consumer-friendly application.
- The platform transitions from a subscription model to a B2B SaaS service, targeting corporate clients with significant revenue potential through annual contracts.
Deep dives
Innovative Event Planning Solution
Party Trick is positioned as an operating system for the event planning industry, addressing the significant $322 billion market. The platform, founded by veteran event planner Virginia Frischkorn, offers a consumer-facing application designed to simplify the event planning process. It acts as a virtual party planner that guides users on what to do and when, making it easier for anyone to host events. With an expanding focus on corporate events, Party Trick is developing a platform capable of scaling repeatable events while capturing data to help clients calculate the return on investment (ROI) for their events.
