The Pitch #147 Partytrick
Oct 16, 2024
In this engaging discussion, Virginia Frischkorn, founder of Partytrick and seasoned event planner, shares her journey of pivoting from traditional event management to tech innovation. She highlights the $322 billion event planning industry's challenges and the need for detailed ROI tracking. Investors Ben Taft and Elizabeth Yin discuss the dynamics of startup banking and investment motivations. Personal stories reveal how entrepreneurial drives can stem from adversity, while insights on product design and market potential shed light on the future of event technology.
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Founder Pivoted From Events To Consumer App
- Virginia turned 16 years of event planning and $100M+ in events into a consumer app during COVID.
- She launched Party Trick in 2022 to give people a virtual party planner in their pocket.
Enterprise Events Offer Scalable ROI Data
- Corporate events differ from consumer parties and carry $95B in corporate spend.
- Party Trick is pivoting to enterprise to scale repeatable events and capture ROI data.
Blueprints Encode End-To-End Events
- Events break into plan, design, and execute phases which Party Trick encodes as "blueprints."
- The platform pairs content-rich project management with partner services to be a one-stop shop.