The Pitch cover image

The Pitch

#147 Partytrick

Oct 16, 2024
In this engaging discussion, Virginia Frischkorn, founder of Partytrick and seasoned event planner, shares her journey of pivoting from traditional event management to tech innovation. She highlights the $322 billion event planning industry's challenges and the need for detailed ROI tracking. Investors Ben Taft and Elizabeth Yin discuss the dynamics of startup banking and investment motivations. Personal stories reveal how entrepreneurial drives can stem from adversity, while insights on product design and market potential shed light on the future of event technology.
21:00

Podcast summary created with Snipd AI

Quick takeaways

  • Partytrick, founded by Virginia Frischkorn, aims to revolutionize the $322 billion event planning industry with a consumer-friendly application.
  • The platform transitions from a subscription model to a B2B SaaS service, targeting corporate clients with significant revenue potential through annual contracts.

Deep dives

Innovative Event Planning Solution

Party Trick is positioned as an operating system for the event planning industry, addressing the significant $322 billion market. The platform, founded by veteran event planner Virginia Frischkorn, offers a consumer-facing application designed to simplify the event planning process. It acts as a virtual party planner that guides users on what to do and when, making it easier for anyone to host events. With an expanding focus on corporate events, Party Trick is developing a platform capable of scaling repeatable events while capturing data to help clients calculate the return on investment (ROI) for their events.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode