Vince Beese

Vince Beese, a Fractional CRO and author of Red Zone Selling, shares powerful strategies for closing deals and refining sales techniques. He discusses the balance between the science and art of sales, emphasizing the importance of embracing friction and disqualifying leads early. Vince highlights the pitfalls of relying on a bloated pipeline and proposes focusing on genuine customer needs. His Red Zone Selling framework offers insights on qualifying faster and selling smarter, making it essential for anyone looking to elevate their sales game.

Vince Beese, a Fractional CRO & Sales Consultant at The Start Up CRO, dives into the evolution of sales strategies in a remote world. He discusses the significance of win rates and the critical role of coaching in sales effectiveness. Vince shares insights on the impact of AI on efficiency and how team quotas can foster collaboration over individualism. They also explore the changing dynamics of office spaces post-pandemic and innovative strategies for boosting sales performance, including securing big deals early in the year.

Vince Beese, a fractional CRO and seasoned sales coach with over 25 years in B2B enterprise, joins to discuss his framework, Red Zone Selling. He reveals that 80–90% of deals are won or lost in the final sales stages, emphasizing the importance of focus and urgency. Vince highlights common mistakes, like relying too heavily on a single champion, and stresses the need for team collaboration. He also critiques the industry's neglect of closing training, making a compelling case for stronger focus on finishing deals.