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Victoria Pelletier discusses the importance of personal branding and its impact on professional growth. She emphasizes the benefits of building a personal brand, such as becoming a thought leader in your field and expanding your network and social media following. The misconceptions around personal branding are clarified, emphasizing the importance of authenticity and showcasing one's unique qualities. They also discuss the role of a publicist in developing a personal brand and the challenges of relying on speaker's bureaus.