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Public Speaking with Peter George
Building Your Personal Brand with Victoria Pelletier
Mar 22, 2023
Victoria Pelletier discusses the importance of personal branding and its impact on professional growth. She emphasizes the benefits of building a personal brand, such as becoming a thought leader in your field and expanding your network and social media following. The misconceptions around personal branding are clarified, emphasizing the importance of authenticity and showcasing one's unique qualities. They also discuss the role of a publicist in developing a personal brand and the challenges of relying on speaker's bureaus.
20:50
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Quick takeaways
- Personal branding is essential for standing out in a saturated field of public speakers, requiring a holistic approach that builds a connection with the audience based on one's unique value proposition and broader industry experience.
- Consistency is key in building a personal brand, including engaging on platforms and sharing relevant content to target audiences, and seeking feedback from leaders in the field to ensure resonance with the audience.
Deep dives
The Importance of Personal Branding for Professional Growth
In this podcast episode, Victoria Palatier highlights the significance of personal branding and how it impacts professional growth. She shares her own personal branding journey, emphasizing the value of differentiation and earning trust. Building a strong personal brand has served her well in both corporate client relationships and attracting top talent. For public speakers, personal branding is essential in standing out in a saturated field. It goes beyond a captivating speaker reel, encompassing a holistic approach that builds a connection with the audience based on one's unique value proposition and broader industry experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode