Uta Niendorf, a Partner for Digital Customer at Wavestone, and Neil Sharp, Head of Proposition at Wavestone, share their expertise on transforming service delivery. They discuss how data collection is vital for a frictionless omnichannel experience and the importance of engaging with customers beyond mere sales. Their insights highlight the role of empathy in customer interactions and how AI could evolve to enhance this. They emphasize that while tech is pivotal, genuine relationships remain crucial in consulting.