
The Future of the Firm
Transforming service delivery
Jan 7, 2025
Uta Niendorf, a Partner for Digital Customer at Wavestone, and Neil Sharp, Head of Proposition at Wavestone, share their expertise on transforming service delivery. They discuss how data collection is vital for a frictionless omnichannel experience and the importance of engaging with customers beyond mere sales. Their insights highlight the role of empathy in customer interactions and how AI could evolve to enhance this. They emphasize that while tech is pivotal, genuine relationships remain crucial in consulting.
49:07
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Quick takeaways
- Seamless integration of digital and physical touchpoints is now essential for enhancing customer experience in a competitive landscape.
- Understanding and improving 'moments of truth' in customer interactions is crucial for fostering loyalty and maintaining trust in service delivery.
Deep dives
Transformation of Service Delivery
Service delivery is undergoing a significant transformation as firms adapt to evolving customer needs. Customers are increasingly expecting seamless integration between digital and physical touchpoints, a demand influenced by positive experiences with major platforms like Amazon. Additionally, transparency has become critical; consumers now want clear visibility throughout the purchasing process and beyond, such as tracking the status of services or products. This shift presents challenges for companies striving to enhance customer-centric approaches while recognizing that many are still in the early stages of this transformation.
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