The Future of the Firm

Transforming service delivery

18 snips
Jan 7, 2025
Uta Niendorf, a Partner for Digital Customer at Wavestone, and Neil Sharp, Head of Proposition at Wavestone, share their expertise on transforming service delivery. They discuss how data collection is vital for a frictionless omnichannel experience and the importance of engaging with customers beyond mere sales. Their insights highlight the role of empathy in customer interactions and how AI could evolve to enhance this. They emphasize that while tech is pivotal, genuine relationships remain crucial in consulting.
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INSIGHT

Changing Customer Needs

  • Customer needs haven't changed fundamentally, but digital experiences have raised expectations.
  • Customers now expect similar seamlessness and transparency from all providers.
INSIGHT

Seamless Integration

  • Customers desire transparency, wanting to track their purchases and related processes.
  • Seamless integration between digital and physical touchpoints is crucial, though challenging.
ADVICE

Frictionless Omni-channel

  • Create truly frictionless omnichannel experiences where customers don't have to repeat data entry across platforms.
  • Firms must adapt internally and technologically to deliver on increasing self-service demands.
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