Tyrona Heath

Director, Market Engagement at The B2B Institute at LinkedIn and marketing researcher focused on B2B marketing effectiveness; experienced in marketing roles at Google and IBM and known for work on marketing research and thought leadership.

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Dec 21, 2021 • 39min

256: Making the Most of LinkedIn as a Thought Leader with Tyrona Heath [The Medium is the Message Series]

In this enlightening conversation, Tyrona Heath, Director of Market Engagement at LinkedIn's B2B Institute, shares her expertise in B2B marketing. She discusses why LinkedIn is crucial for thought leaders, emphasizing its unique professional context and the importance of authenticity. Tyrona reveals actionable strategies for building a strong content presence, including the use of video and organic amplification. She also highlights common mistakes entrepreneurs make on social media and offers insights on effectively engaging audiences.

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