Speaking Your Brand: Public Speaking Tips and Strategies 256: Making the Most of LinkedIn as a Thought Leader with Tyrona Heath [The Medium is the Message Series]
9 snips
Dec 21, 2021 
In this enlightening conversation, Tyrona Heath, Director of Market Engagement at LinkedIn's B2B Institute, shares her expertise in B2B marketing. She discusses why LinkedIn is crucial for thought leaders, emphasizing its unique professional context and the importance of authenticity. Tyrona reveals actionable strategies for building a strong content presence, including the use of video and organic amplification. She also highlights common mistakes entrepreneurs make on social media and offers insights on effectively engaging audiences.
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LinkedIn Is A Professional Ecosystem
- LinkedIn holds a professional context that reaches customers, employees, and investors simultaneously.
- Use that context to shape messages that reflect values, credibility, and stakeholder impact.
Social Media Now Shapes Business Expectations
- Social platforms now play a larger role in business due to remote work and social expectations.
- Buyers expect brands to align with values and demonstrate community and social impact.
Treat Your Profile As Your First Pitch
- Invest in your LinkedIn profile so it serves as the 'conversation before the conversation'.
- Use your profile and long-form posts to show credibility, passion, and customer success.