Troy Lovins

In this engaging discussion, Troy Lovins, Founder and CEO of Performance Matters, shares his extensive experience in the laundry industry. He emphasizes the power of laundry plant tours to convert prospects into clients by showcasing operational excellence. The conversation covers essential strategies for effective tours, highlighting collaboration, personalized experiences, and customer engagement. Troy also underscores the importance of collecting feedback to enhance future tours, ensuring they attract both customers and potential employees in a competitive market.