The American Laundry News Podcast Effective Laundry Plant Tours to Gain Customers
Aug 20, 2019
In this engaging discussion, Troy Lovins, Founder and CEO of Performance Matters, shares his extensive experience in the laundry industry. He emphasizes the power of laundry plant tours to convert prospects into clients by showcasing operational excellence. The conversation covers essential strategies for effective tours, highlighting collaboration, personalized experiences, and customer engagement. Troy also underscores the importance of collecting feedback to enhance future tours, ensuring they attract both customers and potential employees in a competitive market.
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Purpose of a Plant Tour
- A laundry plant tour showcases competitive advantages beyond just plant facilities.
- It highlights value-added propositions like workforce longevity and eco-friendly investments.
Plant Tours Impact Sales
- Plant tours are crucial and have a significant impact on a laundry's bottom line.
- Well-executed tours can result in closing rates over 80% and deepen client relationships.
Key Elements of Successful Tours
- Schedule tours proactively and focus on your service team and company values, not just the plant.
- Prepare for tours by understanding guests' needs and involve a collaborative team, including route service reps.