Tristian Shannon

Chief Marketing Officer and Chief of Operations Officer at GMR Law Firm. Founder and owner of Primus Video Group, specializing in helping law firm owners generate high-quality leads through video marketing, social media, and YouTube.

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May 22, 2025 • 37min

Solo & Social: Building Your Law Firm’s Brand from Scratch

Tristian Shannon, Chief Marketing Officer at GMR Law Firm and founder of Primus Video Group, shares his unique journey from real estate to law. He discusses the entrepreneurial spirit behind starting a firm right out of school and the critical role of social media in building strong client connections. Tristian emphasizes the importance of mental well-being, especially during the bar exam, and advocates for mentorship, particularly for women in law. His insights on embracing non-traditional paths and prioritizing authenticity offer a refreshing perspective for aspiring lawyers.

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