Young Lawyer Rising Solo & Social: Building Your Law Firm’s Brand from Scratch
May 22, 2025
Tristian Shannon, Chief Marketing Officer at GMR Law Firm and founder of Primus Video Group, shares his unique journey from real estate to law. He discusses the entrepreneurial spirit behind starting a firm right out of school and the critical role of social media in building strong client connections. Tristian emphasizes the importance of mental well-being, especially during the bar exam, and advocates for mentorship, particularly for women in law. His insights on embracing non-traditional paths and prioritizing authenticity offer a refreshing perspective for aspiring lawyers.
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Pivot From Real Estate To Law
- Tristan left real estate after losing listings to lower-cost competitors and a failed foreclosure deal tied to an attorney's mistake.
- He decided to apply to law school within days, seeing law as a faster route to stability and leads chasing him.
Independent Mindset From Day One
- Tristian knew he wanted to work for himself and saw law as a vehicle for autonomy.
- He viewed traditional firm paths as unrealistic for most graduates and prioritized building a remote, nontraditional practice.
Reach Out Until You Find Support
- Reach out relentlessly to find mentors, SEO help, and supportive peers even if many ignore you.
- Use LinkedIn, email, bar associations, and events to persist through many rejections and find allies.