Trey Lockerbie

Trey Lockerbie, co-founder and CEO of Better Booch, shares insights on how his investment strategies have evolved amidst shifting macroeconomic conditions. He discusses analyzing opportunity costs between stocks and highlights his diverse asset class investments. Trey recounts his transition to podcast hosting, inspired by gratitude and mentorship from billionaires. The conversation also covers his journey of scaling a kombucha brand to target major retailers like Target and Costco, emphasizing the vital role of passion and reputation in business.