Trevor Sterling, a Senior Analyst at Bernstein, and Jane Foley, Head of FX Strategy at Rabobank, dive into the challenges facing the craft beer industry as Brewdog shutters ten bars. They discuss the shift in the competitive market and the impacts of UK borrowing costs on taxpayers. The conversation highlights the economic boost from the Lionesses' Euro success, including increased demand for outdoor viewing experiences. Finally, they explore how women’s sports are flourishing, reshaping local businesses and audience engagement.