Wake Up to Money Lionesses roar on the big screen
Jul 23, 2025
Trevor Sterling, a Senior Analyst at Bernstein, and Jane Foley, Head of FX Strategy at Rabobank, dive into the challenges facing the craft beer industry as Brewdog shutters ten bars. They discuss the shift in the competitive market and the impacts of UK borrowing costs on taxpayers. The conversation highlights the economic boost from the Lionesses' Euro success, including increased demand for outdoor viewing experiences. Finally, they explore how women’s sports are flourishing, reshaping local businesses and audience engagement.
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Rising UK Borrowing Costs
- UK public sector borrowing rose sharply in June, the second highest since 1993, signaling fiscal strain.
- The cost to service government debt also hit a near 25-year high, pressuring government finances.
UK Debt Market Vulnerability
- UK's reliance on foreign savers to fund its deficit makes its debt market vulnerable to investor sentiment shifts.
- Countries like Japan, able to use domestic savings, face less volatility in their government debt markets.
Brewdog Growth Challenges
- Brewdog's rapid growth has stalled amid a flat craft beer market and tough pub sector conditions.
- They must now prioritize pub locations carefully, shifting towards a conventional business model.