Travis Higginbotham

Founder and CEO of Due Diligence Horticulture (DDH), LLC, specializing in safeguarding investor capital in cultivation-specific businesses. Holds a B.S. in Horticulture from Clemson University and an M.S. in Horticulture from Virginia Tech.

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Sep 5, 2024 • 53min

Light, Yield, and Quality: The Science Behind Cannabis Cultivation with Travis Higginbotham

Travis Higginbotham, founder of Due Diligence Horticulture, dives into the complexities of cannabis cultivation. He shares insights on maximizing yield through light accumulation and why harvest timing is crucial for both extracts and flowers. Travis explains the challenges in defining quality and the need for rigorous science in cultivation practices. He also discusses the role of technology and partnerships in enhancing operational efficiency, emphasizing the importance of continuous improvement in this evolving industry.

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