

Light, Yield, and Quality: The Science Behind Cannabis Cultivation with Travis Higginbotham
Sep 5, 2024
Travis Higginbotham, founder of Due Diligence Horticulture, dives into the complexities of cannabis cultivation. He shares insights on maximizing yield through light accumulation and why harvest timing is crucial for both extracts and flowers. Travis explains the challenges in defining quality and the need for rigorous science in cultivation practices. He also discusses the role of technology and partnerships in enhancing operational efficiency, emphasizing the importance of continuous improvement in this evolving industry.
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Cannabis Epiphany
- Travis Higginbotham's first cannabis experience unlocked a new level of thinking while playing piano, sparking his interest in the plant's potential.
- Despite a conservative upbringing and a musical background, he transitioned to horticulture, driven by curiosity about cannabis.
Lack of Standardization
- Cannabis cultivation often lacks standardized horticultural practices, creating inefficiencies and inconsistencies.
- 'Bro science', or non-scientific approaches, hinders businesses and necessitates expert intervention.
Cultivation Audit
- Establish a foundational production schedule to manage resources and optimize plant growth.
- Evaluate infrastructure, location, and team expertise to identify areas for improvement and ensure alignment with business goals.