Harley Finkelstein, President of Shopify, shares insights on how direct-to-consumer brands have transformed Black Friday into an entrepreneurial showcase. Noel Mack, Chief Brand Officer of Gymshark, discusses experiential retail and influencer strategies fueling global expansion. Sara Foster, Co-Founder of Favorite Daughter, highlights creator-led marketing and growth strategies for women's apparel. Peter Rahal, CEO of David, explores scaling consumer products amid seasonal demands. Kat Cole, CEO of AG1, talks about expanding product lines and retail launches as brands navigate the dynamic market.
