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Black Friday Gigastream with Shopify | Harley Finkelstein, Noel Mack, Sara Foster, Sean Frank, Kat Cole, Peter Rahal, Farhan Thawar, Torin Herndon, Kevin Harwood, Nish Samantray, Bené Eaton, Brian Keller

32 snips
Nov 28, 2025
Harley Finkelstein, President of Shopify, shares insights on how direct-to-consumer brands have transformed Black Friday into an entrepreneurial showcase. Noel Mack, Chief Brand Officer of Gymshark, discusses experiential retail and influencer strategies fueling global expansion. Sara Foster, Co-Founder of Favorite Daughter, highlights creator-led marketing and growth strategies for women's apparel. Peter Rahal, CEO of David, explores scaling consumer products amid seasonal demands. Kat Cole, CEO of AG1, talks about expanding product lines and retail launches as brands navigate the dynamic market.
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INSIGHT

Black Friday Is The Entrepreneur Super Bowl

  • Black Friday has shifted from big-box dominance to a Super Bowl for entrepreneurs, where independent brands compete shoulder-to-shoulder with legacy names.
  • Technology and social discovery let first-time merchants scale fast and capture major holiday demand.
INSIGHT

POS Is Becoming An On-Ramp

  • Shopify's POS growth is accelerating from a small base because offline-first retailers are adopting unified commerce.
  • POS now acts as an on-ramp to broader omnichannel capabilities and additional Shopify channels.
ADVICE

Prepare For Agentic Shopping Now

  • Prepare your product catalog and checkout to be modular so agentic/AI shopping can route purchases seamlessly to your store.
  • Partner with multiple agent platforms and expose Catalog and Checkout Kits to capture discovery-led purchase flows.
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