Legendary concert promoter Bill Graham once said of the Grateful Dead “They’re not the best at what they do they’re the only ones that do what they do.” Tony Coturri, a pioneering figure in natural winemaking, joins the hosts to discuss the history of Coturri family, the current state of Natural Wine, and the evolution of winemaking. They also delve into the history of grape growing in Sonoma County, the decline of the wine business in Sonoma Valley, and reminisce about family and Catholic beliefs. A deep dive into Sonoma history and Sam's family story.