Tom Rinks

Tom Rinks, the visionary founder of Sun Bum sunscreen, shares his dynamic journey from surf culture to branding mastery. He discusses how the iconic stone-faced gorilla logo was born from a blend of influences like Japanese streetwear and Scandinavian design. Tom's entrepreneurial flair led to diverse ventures, including a legal battle over the Taco Bell chihuahua. He also introduces his latest creation, Made by Dentists, now in 1,800 Target stores, showcasing his knack for innovative product design and authentic branding.

Tom Rinks, co-founder of Sun Bum, shares his wisdom with early-stage founders navigating brand identity challenges. He engages with Wendy, a former comedian promoting a unique sugar scrub, Allyson, a reality TV producer turned trucker hat designer for women, and Zephyrus, an opera performer with a fresh bedtime storytelling device for kids. The conversation highlights the essential role of branding in making emotional connections, innovative marketing strategies, and the importance of storytelling in product development.