Tom Leverton

In this engaging conversation, Tom Leverton, CEO of Purpose Brands, discusses the merger of Self Esteem Brands and Orangetheory Fitness, creating a powerhouse in health and wellness. He dives into strategies for international franchise expansion and the use of technology to enhance member experiences. Tom shares insights on managing brand identities while fostering synergies. He also touches on the evolving fitness landscape and the importance of innovative partnerships to keep pace with industry transformations.