Tom Greenwood

Tom Greenwood, a pioneer in digital sustainability and founder of Wholegrain Digital, discusses his journey that began in 2004. He explores the challenges of advocating for sustainable design and the evolution of environmental awareness in digital products. The conversation shifts to AI’s dual role in potentially aiding or harming our planet, examining its energy demands and effects on human creativity. Tom emphasizes the importance of personal narratives and critical thinking in fostering a sustainable future, urging thoughtful engagement with technology.